What made you choose the apprenticeship route?
I chose to do an apprenticeship because I’m a hands-on learner. I wanted to get stuck into the job and learn whilst also gaining valuable real world experience. If I’m being honest, I wanted out of school completely and although my teachers would tell me I was ‘wasting my academic ability’ I knew I would do better for myself if I went with my gut instinct. I was always able to retain information for my exams but as soon as I had left the exam hall I wouldn’t be able to tell you anything about it. I wanted to gain experience in my desired profession and as a result, I was able to learn about an incredible industry at the same time.
Please explain your role within the business and your day to day tasks/responsibilities:
I am in charge of the marketing at Langley Foxall, from writing copy for the website, articles and award entries to updating our social media with the latest news. I then analyse how well the content is performing and adapt the strategy and general marketing plans to better the performance.
How have your skills improved during the course of the apprenticeship?
My basic skills have improved drastically, my writing skills have come on leaps and bounds especially since learning the necessary industry jargon. My basic communications have improved as well, whether that’s conversing with colleagues or clients, face to face, over the phone or via email, I have built my confidence and expanded my vocabulary.
How have your responsibilities changed since you started your apprenticeship?
At the beginning I was mainly concentrating on my apprenticeship, doing as much research as possible and dabbling with bits of content here and there and a few social media posts. Now I am working on all of the marketing for the company and lend a helpful hand to the directors with various tasks when they need it.
Please detail your views on the quality of service/training programmes provided to you by Baltic Training:
The level of service from Baltic from start to finish was exceptional, staff were kind, friendly and on the ball constantly from the recruitment stage right through to reviews with the assessor. The training was fantastic too, with experienced hosts (teachers) explaining everything clearly, offering help wherever needed and providing relevant examples to help us understand fully. Couldn’t recommend them enough.
Do you feel that women are underrepresented in tech/digital roles?
The tech/software industry is definitely male dominated, however, if I’m honest, software wasn’t something I thought about doing, I wanted to get into marketing and learn about a new industry but I wouldn’t have thought I would be working at a software development company. Now I know more about the industry I have become very passionate about how software and technology are helping people but before I wouldn’t have given it a thought beforehand.
How do you tackle any challenges you may face?
Pinterest is my go to, LinkedIn and Google, of course, depending on what it is. I also have an incredible team around me who are happy to lend a hand when and if they can.
Would you recommend doing an apprenticeship to other people interested in a career in Digital Marketing?
100% yes, I would recommend doing an apprenticeship, it was the best decision I could have made. Despite questioning whether it was a good idea or not when I first filled out an application (with teachers telling me it was a bad idea) I stuck to my guns and it more than paid off. I have achieved so much over the last 12/18 months I’m very pleased with my progress. With some professions an apprenticeship might not be the best route (doctor, vet etc) however with tech jobs, an apprenticeship is a perfect way to gain a qualification and invaluable experience (something A levels can’t offer).
What advice would you give to young women interested in starting their careers in digital marketing?
This would go to anybody, male or female, work hard, ask questions and try things! Don’t be disheartened if something doesn’t work the first time this is why we do A.B testing, every company is different, each platform is different again so what works for one might not for another. Analyse each thing you do and work on your strategy from there, don’t be afraid to change your marketing plans to take a few things out that haven’t worked, there’s no harm in altering plans, but there is in wasting time and carrying on with something anyway and getting nothing back from it.
Find out more about Langley Foxall here.