As technology continues to advance the need for digital skills grows with it: Tom Metcalf, Owner and Founder of Little Touches, is moving forward with these advancements, and securing his business’ future after recruiting Digital Marketing Apprentice, Jack Nellist.
Founded in 2014, Little Touches began as a consultancy business focused on improving hotels. Since then, the business has grown with a travel website (LittleTouches.com) and a travel agency and ticket office based in Blackpool – or the ‘holiday heartland’ as Tom refers to it.
With the business going from strength to strength, Tom decided to recruit an apprentice to meet the growing demand for digital skills. Social media is a vital tool to reach and communicate with multiple audiences, and Tom found that he lacked the sufficient skills and experience to use it effectively. The idea of an apprentice appealed to Tom, as he recognised that the younger generation are digital natives, and grow up immersed in the world of technology. Tom felt the Digital Marketing programme best suited the company requirements.
Having previously had no experience working with apprentices, Tom found the recruitment process very straightforward, and appreciated how thoroughly everything was explained. He understood that taking on an apprentice was a big commitment and found the staff at Baltic were very supportive and friendly throughout. It was important for Tom to find the right candidate who would fit into his close knit team. Jack shone throughout the interview process, impressing Tom with his knowledge and expertise. His experience working with Adobe Creative Cloud programs such as Photoshop, After Effects and Premiere Pro as well as his background in coding and writing were valued traits which made him the ideal candidate for the role.
Jack instantly took to the role, picking up tasks such as voiceover editing, which Tom was unfamiliar with. Jack’s role will be primarily focused on social media and campaign management to help promote and grow the Little Touches brand. Jack had chosen to undertake an apprenticeship as he was impressed with the course content, he was also keen to gain real work experience as well as industry recognised qualifications. Jack found the role at Little Touches offered huge potential for growth and future opportunities.
When asked how he hopes to see Jack progress, Tom said:
“I’m really looking forward to seeing how Jack progresses as he completes training, and what immediate impact this will have on the business. I currently outsource my web design, so I’m particularly looking forward to Jack completing the Principles of Coding module as he will possibly be able to support with that and in the future, and we may be able to bring it in house”.
Tom thinks the future is bright for Jack, and is excited to see his career develop. Tom added:
“Jack already has a great foundation of knowledge and has shown dedication and commitment in the short time he has been with us at Little Touches, its clear Jack wants to learn his craft and become a digital marketing expert. I look forward to seeing how he progresses and what the future will bring”.